The Household Name for Tax Compliance & Management in Vietnam
Smart Tax Filing • E-Invoicing • AI Assistant • Expert Marketplace
An all-in-one, cloud-based, AI-powered platform designed to simplify tax compliance and management for freelancers, micro-businesses, and expats in Vietnam — everything you need, in one seamless solution.
🔗 linkedin.com/in/ngotrinh | linkedin.com/in/anamtrinh
The Problem: Managing Tax and Staying Compliant in Vietnam Is Complex, Frustrating, and a Drain on Time and Resources
“I don’t know how to file taxes without asking my friend’s accountant. I feel like I’ll mess something up and get fined.” — Freelance Designer, Hanoi
Regulatory Complexity
Freelancers, expats and micro business owners waste hours navigating complicated government portals, unclear rules, and surprise penalties.
No all-in-one solution exists — just hacks and helpers.
GDT eTax app (2.1/5 rating on Android | 3/5 on iOS)
Language Barriers
137K+ expats without multi-language interface; (Ministry of Labor, 2023). Freelancers pay $80–250/accountant per filing — often just to avoid errors.
Limited Support
Users stitch together spreadsheets, agents, Zalo/Facebook groups, and government portals. It’s inefficient, error-prone, and unscalable.
The Solution: Vietnam's First Smart Tax Compliant & Management Platform — plus a built-in expert marketplace, for everyday earners
Smart, Cloud-Based, AI-powered platform—Anywhere, Anytime, Any Language.
Cloud-based solution with multi-device UI/UX
Built for mobile-first users. Provide a seamless experience from anywhere, at any time, and from any devices.
Smart Tax Wizard (GDT-compliant)
Step-by-step guidance through the tax filing process with auto-fill and OCR scan capabilities.
Expert Marketplace
Connects users to certified professionals for trusted, on-demand support.
E-invoicing
Issuance and management of e-invoices with integrated digital signature support for official tax documents.
Income & Expense Management
Smart expense tracking with automated categorization and seamless integration into tax calculations.
Smart Tax Calculator
AI-powered deduction tips, personalized advices, and refund estimates.
Multi-language Interface
Full support for Vietnamese and non-Vietnamese users (e.g., English, Korean, Russian, Chinese).
Live Support & Tutorials
In-app chat, help center, and step-by-step tutorials to guide users through every stage of tax filing.
Notifications
Timely reminders and real-time notifications for tax deadlines, filings, and important account updates.
Opportunity: Tapping into Vietnam's Massive and Growing—Yet, Underserved Freelancer, Micro-business and Expat Communities
$1B+
Total Addressable Market (TAM)
24M+ (18-22% CAGR) non-payroll workers in Vietnam (46.7% of Total Vietnam Workforce).
$320M+
Serviceable Addressable Market (SAM)
8M+ (25-28% CAGR) freelancers, micro-businesses and expats.
$32M+
Serviceable Obtainable Market (SOM)
800K+ (~30% CAGR) customers can be captured and served in 3 years.
~6.5K Certified Tax Experts
$200K — 400K+
Available to Join Our Network
Vietnam offers ~6,500 certified tax accountants who are available to join our network — enabling scalable, commission-based B2B2C monetization.
These significant and underserved segments require tailored tax solutions.
Why now?
We’re seizing this moment with a purpose-built platform that bridges the gap between compliance and usability, tax and trust, transparency and complexity.
Massive Demand Proven by Policy — While Huge Gaps Remain
Vietnam’s tax authority (GDT) has accelerated a digital shift. But millions of everyday earners — freelancers, micro-businesses, and expats — remain underserved by clunky, generic government tools.
Nationwide Digital Tax Shift Is Underway
5M+ transactions now flow through GDT eTax Mobile. But it remains complex, limited in UX, and designed for compliance, not users.
Gig Economy Boom
7M+ freelancers in Vietnam, growing 13.5 %+ YoY. Vietnam’s strong economic growth — 7.1% in 2024, 6.8% in 2025, and 6.5% in 2026 (World Bank forecast)—is fueling a booming gig economy. These users lack tailored tax tools — and are flying blind.
Smartphone-first Generation
70% of 25–45 year-olds actively use mobile finance apps. Vietnam’s rising middle class demands modern, convenient, self-serve digital tools.
Competitive Landscape
GDT's eTax Mobile proves demand but still fails users - app scores just 2.1★ on Google Play. It remains unusable on mobile, lacks multi-language support, and offers no step-by-step UX for individuals.
Statistics between 2022 — early 2025
Downloads
140K → 3M = 2,000%+ growth
Tax Volume Collected
~$12M —> ~$400M = 32x in 2 years
Tax Transactions
69K → 5M+ = 7,000%+ growth
Registered Users
13k → 4.6M in 4 years
Why We Win
Purpose-Built for Vietnam’s Everyday Earners — We're solving the pain, not just replicating the process. We eliminate friction and empower users end-to-end, with empathy, clarity, and compliance at the core.
Filling the Gap in Vietnam's Tax Tech Ecosystem
Low Competition
Allows rapid market capture, scale quickly and dominate the niche.
High-growth, underserved sector
Segments with unmet needs that demand customized, innovative solutions.
Limited Digital Platforms for Individual Tax Compliance
Existing solutions are fragmented, not user-friendly, and lack multilingual support.
Traditional Tax Services
Costly and manual, restricting scalability and efficiency.
Business Model
SaaS + Marketplace: Try First, Then Buy — Monetizing from Users & Experts
Value-first, friction-free entry, then simple, clear monetization.
Free Tier
Access to core features and the expert marketplace, with limited usage of advanced features.
Premium Tiers (starting at $30/user annually)
Full access to advanced features with flexible payment based on actual usage.
Expert Marketplace (Commission-Based: 15-25%)
Users connect directly with certified pros via our platform. We earn a % commission on expert-led filings, consultations, and subscriptions.
Featured Listings & Ads and
Charge experts for premium placement, featured profiles, or sponsored listings to boost visibility.
Subscription Plans for Experts
Offer tiered monthly or annual plans for experts with added tools—e.g., CRM, analytics, marketing boosts, client messaging, etc.
Certification & Training
Monetize training programs or continuing education courses for experts and users to join or remain in the marketplace.
Go-To-Market: Strategic Entry with Scalable Growth
Initial Phase
Freelancers, Expats, Micro-Biz + Expert Network
Expansion phase
Small & Medium Enterprises
Acquisition Channels
Social Media Ads
Mobile-first creatives targeting freelancers, expats and micro-businesses
Agent Partnerships
Co-branded webinars + referral flows via licensed agents
HR Partnerships
Offer benefits and referrals (e.g. employee benefit packages)
Educational Forums + Live Events
Short-form explainers, multi-language blogs, live tutorials
Our Team
Co-Founder
Ex-Visa/Charles Schwab/Allstate
MBA - University of Illinois Urbana Champaign, USA
12+ years in enterprise digital transformation, agile transformation/scalability, SaaS platform, product innovation. Specialized in UX-driven platforms, and scaling cross-functional global tech teams.
🇻🇳🇺🇸 Vietnamese American | 🌐 Bilingual
Austin, TX, USA | Ho Chi Minh City, Vietnam
Co-Founder
Ex-Visa/VMware/Charles Schwab/Intel
MBA - University of Illinois Urbana Champaign, USA
12+ years in enterprise digital transformation, agile scalability, product management, compliance & governance, and leading cross-functional global tech teams.
🇻🇳🇺🇸 Vietnamese American | 🌐 Bilingual
Austin, TX, USA | Ho Chi Minh City, Vietnam
Industry: fintech, software, semiconductor, insurance, telecom
Supported by advisors specializing in Vietnamese tax law, fintech, and user experience design.
Our Ask: Seeking $350K Pre-Seed to Launch Our MVP
Why Invest Now
Vietnam is digitizing fast and cracking down on tax compliance—yet millions still lack a user-friendly way to file. The window to lead this underserved market is now!
First all-in-one SaaS platform with usage-based and built-in expert marketplace (B2C + B2B2C) digitizing Vietnam’s fragmented tax & e-invoicing process, and filling critical gaps in accessibility, usability, and personalization.
Golden entry point: Pre-Seed low valuation cap, explosive upside for early investors. Built for Vietnam’s 24M+ underserved market with clear roadmap to $16M+ ARR, high-margin.
Structured via Post-Money SAFE
3-Year Growth Outlook
Use of Funds Breakdown
55%
Product & Engineering
Build MVP, core features. Create intuitive world-class user experience.
20%
GTM & Acquisition
Run customer acquisition experiments (freelancers, expats, SMBs)
20%
Tax Ops & Compliance
Hire domain experts for local tax & GDT compliance
5%
Runway & Ops Buffer
Regulatory delays, vendor tools, legal support, and runway extension
Execution Timeline
1
MVP Alpha
Months 1–3
Team formation, MVP prototype, waitlist campaigns, demo with experts. Target 500 user signups, early evangelist feedback.
2
MVP Beta
Months 4-6
MVP Beta Launch with guided assistant live. Target to onboard 200+ early users across 3 target segments, partner with 10+ domain experts, NPS > 40.
3
Traction Sprint
Months 7–9
Pricing validation, optimize onboarding flows, referral & lite paid campaign, SEO strategy. Target 5K+ users, 300+ experts., 10% paid conversion, 10% MoM growth, 15% referral rate.
4
Conversion & Light Monetization
Month 10-12
Monetize guided flows, launch tiered pricing, partner with advisors. Target 10K+ users, $45K+ ARR, 15% MoM growth, 15% paid conversion, referral flywheel live.
5
Seed Ready
Month 15-18
Traction metrics, investor-grade roadmap, GTD-certified plan. Target 15K+ total users, $100K+ ARR.
THANK YOU
References
General Department of Taxation (GDT). (2025). eTax Mobile user base and transaction growth report. [2025 registered users data retrieved from investor correspondence and GDT briefing, May 2025]. Link no longer exist.
Google Play. (2024). GDT eTax Mobile app listing and user reviews. Retrieved from https://play.google.com/store/apps/details?id=vn.gdt.etax
Google, Temasek, Bain & Company. (2023). e-Conomy SEA 2023 Report. Retrieved from https://economysea.withgoogle.com
Government of Vietnam. (2024, May 2). Viet Nam becomes more attractive to foreign workers. Báo Chính Phủ. https://en.baochinhphu.vn/viet-nam-becomes-more-attractive-to-foreign-workers-111240502154651576.htm
International Labour Organization. (2023). Digital transformation and the gig economy in Vietnam: Employment and policy implications. Retrieved from https://www.ilo.org
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McKinsey & Company. (2023). Digital adoption and financial tools in Southeast Asia. Retrieved from https://www.mckinsey.com/sea-digital-report
Ministry of Finance of Vietnam. (2022, September 27). Triển khai ứng dụng thuế điện tử trên thiết bị di động (eTax Mobile). Thanh tra Bộ Tài chính. https://thanhtrabtc.mof.gov.vn/webcenter/portal/ttpltc/pages_r/l/chi-tiet-tin-ttpltc?dDocName=MOFUCM225443
Ministry of Planning and Investment. (2024). Digital economy and freelancer segment statistics. Vietnam Government Portal. Retrieved from https://www.mpi.gov.vn/
PitchBook Data. (2024). SaaS Marketplace Valuation Benchmarks: Asia Pacific & Emerging Markets. Retrieved from https://pitchbook.com
PM Tax Agency. (2025, March 17). Etax Mobile: Breakthrough with VND 10,000 trillion in tax transactions. TPM. https://tpm.com.vn/etax-mobile-breakthrough-with-vnd-10000-trillion-in-tax-transactions/
Statista Research Department. (2023). Number of payroll workers in Vietnam from 2014 to 2023 (in millions). Statista. https://www.statista.com/statistics/615790/number-of-payroll-workers-vietnam/
Statista. (2024). Vietnam smartphone user penetration rate (2020–2024). Retrieved from https://www.statista.com/statistics/680078/vietnam-smartphone-penetration/
TPM. (2024, December 29). eTax Mobile: Breakthrough with VND 10,000 trillion in tax transactions. TPM Digital News. https://tpm.com.vn/etax-mobile-breakthrough-with-vnd-10000-trillion-in-tax-transactions/
Venture-VN. (2024, February 22). AI boosts the gig economy: New opportunities for freelancers in Vietnam. https://venture-vn.com/economy-law/ai-boosts-the-gig-economy-new-opportunities-for-freelancers-in-vietnam
Vietnam Ministry of Finance. (2024). e-Invoice implementation and tax platform reports. Retrieved from https://mof.gov.vn/
VietnamNet. (2024, October 13). The forgotten sector: Why household businesses are vital to Vietnam’s economy. VietnamNet English. https://vietnamnet.vn/en/the-forgotten-sector-why-household-businesses-are-vital-to-vietnam-s-economy-2376880.html
VietnamPlus. (2022, September 27). Nearly 172,000 people download eTax Mobile app. VietnamPlus. https://en.vietnamplus.vn/nearly-172000-people-download-etax-mobile-app/240038.vnp
World Bank. (2025). Viet Nam’s Economy Forecast to Grow 6.8 Percent In 2025. Retrieved from https://www.worldbank.org/en/news/press-release/2025/03/12/viet-nam-s-economy-forecast-to-grow-6-8-percent-in-2025-wb
World Bank. (2023). Vietnam Digital Transformation Index 2023. Retrieved from https://www.worldbank.org/en/country/vietnam/publication/digital-vietnam-2023